Throw all your marketing materials onto a table and step back.
How does the stack of print materials look? All your brochures, flyers, invitations, etc. Is the branding consistent across all materials? Does each postcard, micro-page, course catalog, and brochure have a distinctive intention in the promotion or admissions sequence? Can you categorize them so that they line up chronologically as if they actually display your marketing plan and timeline? If not: fix it. PLAN. And above all, make certain your branding and graphic design is integrated in all materials from start to finish for the entire admissions process (inquiry to student orientation package). Parents and students should be able to catch a glimpse of a small corner of any of your materials hidden under other magazines on the coffee table and instantly distinguish it as yours from that glimpse.
Read more:
Intro to branding and messaging for education
Industry authority by marketing information
Importance of your admissions staff
Re-evaluate your school’s marketing materials
