The struggle to finding the right CRM/SIS software is REAL!!! How do you choose the right system for your vocational school? Here are some tips to get you on the right track… When it comes to running a successful vocational school, it is important to have efficient processes in place to manage student information and…
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In today’s day and age, more and more CDL schools are looking to deliver their course material online using LMS Platforms especially after the COVID-19 Pandemic. The COVID-19 pandemic has transformed the world of education. With most schools and colleges shut down, the education sector was forced to find innovative ways to deliver learning to…
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Every successful CDL training professional knows that software makes a huge difference. It lets you focus on training and growth, while the software deals with the mountains of paperwork. In today’s digital age, technology has revolutionized the way we do business, and truck driving education is no exception. CDL schools need to keep up with…
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Selecting the right software to run your school is obviously important. CRM and SIS software are vital tools to grow your enrollment numbers, help improve student retention, and ensure all your marketing, teaching, and student services activities are coordinated to make your school as efficient as possible. Ideally, you’ll have software to manage your school…
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Marketing a school requires first and foremost that you understand your target market. But that’s not enough. The level of marketing noise in the world is overwhelming, and it takes a lot of smart choices for a school to market itself within that space. Successfully marketing a school is a never-ending process that requires significant…
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Discover the most importing things you need to successfully launch your own vocational or career school. You already know how to do the jobs you want to teach, now you need to learn how to teach it, promote it, get it approved, and keep it running.
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Marketing is a comprehensive plan that targets the right demo and caries them all the way through the process. Advertising is the first part of marketing – Advertising alone is not marketing. I make that distinction because too often, a school’s marketing plan basically stops at the point they book some ads and hope for…
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Let’s assume you’ve implemented a great, highly-targeted advertising plan and you have lots of high-quality leads keeping your admissions team busy. As you know, having a lot of leads does’t mean you’ll have a full class, so… now what? Well, now you have to nurture those prospective students with a good admissions plan: The admissions…
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A successful School Marketing Plan (SMP) needs a well funded School Marketing Budget (SMB). This is probably the most controversial aspect of any School Marketing Plan. 1. Make the Budget Realistic Various people within each school community have differing views on the amount which should be afforded to the School Marketing Budget. School Principals and…
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The intent of PPC (Pay Per Click) marketing campaigns for vocational schools is to capture the lead so your admissions team can then get them into the school for an appointment. That’s it. Pay Per Click can be your highest unit cost referral source, so you don’t want to waste it on email lists. If at first…
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