As an industry, private and vocational schools spend millions of dollars advertising every month – The Apollo Group does that on their own (and that’s just search engine marketing). Most of us, however, don’t have that sort of budget, so
Offering time and information for free is very important for schools. Free on-campus seminars accomplish many things for higher education institutions. Doing so demonstrates that you are an authority on the topic and more importantly it gets prospective students into
In a nutshell, tracking your conversions allows you to more accurately create your marketing budget, as well as identify which marketing efforts are working and which are not. One of the biggest mistakes we see in small business is that
We talk a lot about conversions in relation to marketing schools. Here, we thought we’d quickly note exactly what that means, and the various points in the marketing plan where you can actually measure them. The most common conversions for
There are thousands of other private post-secondary schools out there, only a small fraction of them are in direct competition with your school based on your programs and what you teach. All the others who are not in competition re
Search engine marketing (SEM) is the foundation for targeting new and interested leads. If you are not currently running search engine marketing campaigns on Google: start now. Depending on your area of training, the estimated and average cost per click
Free email courses have always been one of the most successful ways to pull in new students to shorter programs with a relatively low price point. The key philosophy: people won’t give you their email address unless you give them
Have a web camera and an Internet connection? Then you’re ready to start broadcasting your school. To get started you need a minimum amount of technology and a good general topic to be the theme of your online show /
We’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Why does culture at a school matter? Because for “kids these days” – and virtually all ages given how
In the introduction about marketing culture we covered the importance of campus appearance and how that can self-perpetuate a good looking environment. Your school needs to dress well just as much as you would hope your staff would. Here, we
Marketing to and about culture is an enormous topic that can fill volumes. In this post, the bottom line is that to have a successful private, post-secondary school, you need to demonstrate authority AND be the coolest school in town.
Kids in college relocate all the time to different schools. Furthermore, they frequently change their mind and decide that they want to work towards a different career or enroll in a secondary part time course to enhance their existing education.