Giving Your School Culture a Personality

In the introduction about marketing culture we covered the importance of campus appearance and how that can self-perpetuate a good looking environment. Your school needs to dress well just as much as you would hope your staff would. Here, we

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Education Marketing Channel: Guidance Counselors

Career / Education Counselors. All types and kinds. Send brochures, have special open house days just for guidance counselors, meet with them one on one –whatever you have to do to help career counselors understand your vocational / trade school as much as

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Education Marketing Channel: Potential Employers

Potential Employers to market your school. I’ve launched a couple campuses now, and we were most successful when we were very assertive in reaching out to the trade first (ahead of opening the campus or enrolling students). Find those potential employers

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Your Calendars: Plan Marketing and Academic

Education operates on a steady and usually strict timeline due to the application, enrollment, and start date cycles. Education works with defined periods of promotions, and specific conversion and enrollment goals for each period: on campus events, start dates for your

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Academic and Marketing Calendars: Plan Ahead

Education functions on a strict timeline and enrollment process. It operates within windows of promotions and conversion goals: application deadlines, class start dates, and on-campus events. As such, the marketing channels for education utilized must be adaptable and dynamic, while

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