I’m starting these short notes for education marketing. They help when there’s an idea, but not enough time to sit down and write an entire post. Can you explain your program in 30 seconds or less? You’ve probably heard of
Perfect your school tour’s spontaneity and personalization. Students want a school to educate them, but they also desire to love attending, and actually being there. A natural and unplanned feeling is a feeling of excitement, which is something every potential student
Throw all your marketing materials onto a table and step back. How does the stack of print materials look? All your brochures, flyers, invitations, etc. Is the branding consistent across all materials? Does each postcard, micro-page, course catalog, and brochure
Cast your private school admissions staff. Establishing a personal connection with people requires a great personality and a keen ability to read, understand, and listen to people. I allow that a high-quality admissions person, who is fundamentally assertively sales-driven, can
Don’t protect information: Spread it. Most important with a target demo that is almost exclusively Internet savvy, the truth is anyone can find the “information” that you teach at your institution. They cannot get the experience, the scene, the teaching
The principle ambition in profitable education marketing is rather singular: understand your students. If you get that key point, then what you’re supposed to do for your marketing plan, messaging, and branding is clear thereafter. But if you do NOT