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  • Admissions CRM
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  • Why poliSCHOOL?
  • Pricing
  • Request Demo

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Vocational school sales funnel

Why Tracking Conversions Is Important for Marketing Your School

November 21, 2011Marketing Your SchoolBy poliarc

Note on Defining and Keeping Marketing Conversions

We talk a lot about conversions in relation to marketing schools. Here, we thought we’d quickly note exactly what that means, and the various points in the marketing plan where you can actually measure them. The most common conversions for schools to measure are: Website visit to lead (inquiry) conversion Lead (inquiry) to Application conversion…

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November 21, 2011Marketing Your SchoolBy poliarc
build relationships sign

Develop Partnerships With Other Schools

There are thousands of other private post-secondary schools out there, only a small fraction of them are in direct competition with your school based on your programs and what you teach. All the others who are not in competition re potential partners. There are hundreds of ways to create symbiotic relationships with other schools and…

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November 21, 2011Marketing Your SchoolBy poliarc
targeted search engine marketing for trade schools

Understand the Value of Search Engine Marketing

November 21, 2011Marketing Your SchoolBy poliarc
email marketing with courses

Create Autoresponder Email Quick-Tip Courses

Free email courses have always been one of the most successful ways to pull in new students to shorter programs with a relatively low price point. The key philosophy: people won’t give you their email address unless you give them something in return. If you offer them a free email series on a topic they…

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November 21, 2011Marketing Your SchoolBy poliarc

Offer Exclusive Online Seminars for Prospective Students

November 21, 2011Marketing Your SchoolBy poliarc

How Do You Communicate With Students and Their Culture

We’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Why does culture at a school matter? Because for “kids these days” – and virtually all ages given how much time even adults spend online – a school needs to feel like it’s operates…

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November 18, 2011Education Marketing IdeasBy poliarc

Giving Your School Culture a Personality

November 18, 2011Education Marketing IdeasBy poliarc
School Marketing: Understanding Culture

Marketing and Creating a Culture for Your School

November 18, 2011Education Marketing IdeasBy poliarc

Marketing Channel: College & Community College Campuses

Kids in college relocate all the time to different schools. Furthermore, they frequently change their mind and decide that they want to work towards a different career or enroll in a secondary part time course to enhance their existing education. Running ads that target existing university students can get encouraging outcomes for professional, vocational, and career schools.

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November 18, 2011EDU Marketing Quick TipsBy poliarc
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