We talk a lot about conversions in relation to marketing schools. Here, we thought we’d quickly note exactly what that means, and the various points in the marketing plan where you can actually measure them. The most common conversions for schools to measure are: Website visit to lead (inquiry) conversion Lead (inquiry) to Application conversion…
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There are thousands of other private post-secondary schools out there, only a small fraction of them are in direct competition with your school based on your programs and what you teach. All the others who are not in competition re potential partners. There are hundreds of ways to create symbiotic relationships with other schools and…
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Free email courses have always been one of the most successful ways to pull in new students to shorter programs with a relatively low price point. The key philosophy: people won’t give you their email address unless you give them something in return. If you offer them a free email series on a topic they…
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We’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Why does culture at a school matter? Because for “kids these days” – and virtually all ages given how much time even adults spend online – a school needs to feel like it’s operates…
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Kids in college relocate all the time to different schools. Furthermore, they frequently change their mind and decide that they want to work towards a different career or enroll in a secondary part time course to enhance their existing education. Running ads that target existing university students can get encouraging outcomes for professional, vocational, and career schools.
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