Admissions software is a crucial tool for educational institutions, streamlining the process of managing student applications and enrollment. This software provides an efficient platform for…
The struggle to finding the right CRM/SIS software is REAL!!! How do you choose the right system for your vocational school? Here are some tips…
In today’s day and age, more and more CDL schools are looking to deliver their course material online using LMS Platforms especially after the COVID-19…
Every successful CDL training professional knows that software makes a huge difference. It lets you focus on training and growth, while the software deals with…
Selecting the right software to run your school is obviously important. CRM and SIS software are vital tools to grow your enrollment numbers, help improve…
Marketing a school requires first and foremost that you understand your target market. But that’s not enough. The level of marketing noise in the world is overwhelming, and it takes a lot of smart choices for a school to market itself within that space. Successfully marketing a school is a never-ending process that requires significant…
Discover the most importing things you need to successfully launch your own vocational or career school. You already know how to do the jobs you…
Marketing is a comprehensive plan that targets the right demo and caries them all the way through the process. Advertising is the first part of marketing – Advertising alone is not marketing. I make that distinction because too often, a school’s marketing plan basically stops at the point they book some ads and hope for…
Let’s assume you’ve implemented a great, highly-targeted advertising plan and you have lots of high-quality leads keeping your admissions team busy. As you know, having…
A successful School Marketing Plan (SMP) needs a well funded School Marketing Budget (SMB). This is probably the most controversial aspect of any School Marketing…
The intent of PPC (Pay Per Click) marketing campaigns for vocational schools is to capture the lead so your admissions team can then get them into the school for an appointment. That’s it. Pay Per Click can be your highest unit cost referral source, so you don’t want to waste it on email lists. If at first…
There are plenty of large (and very expensive) CRM systems (Customer Relationship Management) available that are “designed” for private, post-secondary and vocational schools. Why? Because they are THE tool for your admissions team to help usher potential students through the admissions process. Having some form of CRM is a need for virtually any business, honestly, whether…
As an industry, private and vocational schools spend millions of dollars advertising every month – The Apollo Group does that on their own (and that’s just search engine marketing). Most of us, however, don’t have that sort of budget, so need more viable advertising ideas for our school. In this article we’ll cover the two…
Offering time and information for free is very important for schools. Free on-campus seminars accomplish many things for higher education institutions. Doing so demonstrates that you are an authority on the topic and more importantly it gets prospective students into the school, which is your best change and convincing them to enroll in one of…
In a nutshell, tracking your conversions allows you to more accurately create your marketing budget, as well as identify which marketing efforts are working and which are not. One of the biggest mistakes we see in small business is that marketing efforts are not accurately tracked in some sort of CRM (even if it’s one…
We talk a lot about conversions in relation to marketing schools. Here, we thought we’d quickly note exactly what that means, and the various points…
There are thousands of other private post-secondary schools out there, only a small fraction of them are in direct competition with your school based on…
Search engine marketing (SEM) is the foundation for targeting new and interested leads. If you are not currently running search engine marketing campaigns on Google: start now. Depending on your area of training, the estimated and average cost per click can be higher than what you get on social media marketing, but there’s one reason…
Free email courses have always been one of the most successful ways to pull in new students to shorter programs with a relatively low price…
Have a web camera and an Internet connection? Then you’re ready to start broadcasting your school. To get started you need a minimum amount of technology and a good general topic to be the theme of your online show / webcast / webinar. Piece of cake, right? 😉 But why for free? As mentioned before,…
We’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Why does culture at…
In the introduction about marketing culture we covered the importance of campus appearance and how that can self-perpetuate a good looking environment. Your school needs to dress well just as much as you would hope your staff would. Here, we have to look into how a student’s personal culture can become a part of your…
Marketing to and about culture is an enormous topic that can fill volumes. In this post, the bottom line is that to have a successful private, post-secondary school, you need to demonstrate authority AND be the coolest school in town. Students wanting to attend your school isn’t enough – you want them to brag to…
Kids in college relocate all the time to different schools. Furthermore, they frequently change their mind and decide that they want to work towards a…
Students in colleges transfer all the time. Moreover, they often decided they wish to pursue a different career path or attend another part time program…
Career / Education Counselors. Find them all, and make contact. Get them on the phone. Know their names. Send brochures, have separate open house days exclusively…
Career / Education Counselors. All types and kinds. Send brochures, have special open house days just for guidance counselors, meet with them one on one –whatever you have…
Prospective Employers. I’ve built a few school locations at this point, and we thrived the most early on when we were extremely aggressive in getting to…
Potential Employers to market your school. I’ve launched a couple campuses now, and we were most successful when we were very assertive in reaching out to…
At one campus in Los Angeles the maximum enrollment the school could reach with the square footage was about two hundred students… so it was…
Education operates on a steady and usually strict timeline due to the application, enrollment, and start date cycles. Education works with defined periods of promotions,…
Education functions on a strict timeline and enrollment process. It operates within windows of promotions and conversion goals: application deadlines, class start dates, and on-campus…
There will be many small posts about search engine marketing for education on this site. For now, I’ll just postulate that search engine marketing (SEM)…
I’ll write more on this later, but search engine marketing for schools is truly the backbone. If you’re not convinced, then just look at the…
Your students know why they enrolled, so I hope that you’re asking them why they made that decision. Students can give you great market research.…
We’ll be posting these sort of short notes for education marketing. The intent is to give quick tips for when there’s an idea, but not…
I’m starting these short notes for education marketing. They help when there’s an idea, but not enough time to sit down and write an entire…
Perfect your school tour’s spontaneity and personalization. Students want a school to educate them, but they also desire to love attending, and actually being there. A…
Throw all your marketing materials onto a table and step back. How does the stack of print materials look? All your brochures, flyers, invitations, etc.…
Cast your private school admissions staff. Establishing a personal connection with people requires a great personality and a keen ability to read, understand, and listen…
Don’t protect information: Spread it. Most important with a target demo that is almost exclusively Internet savvy, the truth is anyone can find the “information”…
The principle ambition in profitable education marketing is rather singular: understand your students. If you get that key point, then what you’re supposed to do for your marketing plan, messaging, and branding is clear thereafter. But if you do NOT understand the culture and post-graduation desires of your prospective students, then you’ll have very low…