Let’s assume you’ve implemented a great, highly-targeted advertising plan and you have lots of high-quality leads keeping your admissions team busy. As you know, having a lot of leads does’t mean you’ll have a full class, so… now what? Well, now you have to nurture those prospective students with a good admissions plan: The admissions…
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We’ve covered “the HOW” of marketing communication, but why is that important when it comes to marketing to a student’s culture? Why does culture at a school matter? Because for “kids these days” – and virtually all ages given how much time even adults spend online – a school needs to feel like it’s operates…
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Career / Education Counselors. Find them all, and make contact. Get them on the phone. Know their names. Send brochures, have separate open house days exclusively for guidance counselors so they can see the school, faculty, and facilities. Make sure they really know what your school is all about. Meet with them one on one –whatever required to help career counselors appreciate your professional / career school as much as possible. The deeper they comprehend your programs, courses, and classes, the more likely they’ll refer potential students to them.
DetailsCareer / Education Counselors. All types and kinds. Send brochures, have special open house days just for guidance counselors, meet with them one on one –whatever you have to do to help career counselors understand your vocational / trade school as much as possible. The more they understand your programs, courses, and classes, the more likely they’ll refer students to you.
DetailsProspective Employers. I’ve built a few school locations at this point, and we thrived the most early on when we were extremely aggressive in getting to the people working in the trade first (before launching the school or enrolling students).
Locate the potential employers in your area. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking.
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