Education Marketing Channel: On College Campuses

Students in colleges transfer all the time. Moreover, they often decided they wish to pursue a different career path or attend another part time program to augment their current education, especially if they’re leaning towards a career in an industry that requires a very specific set of skills that vocational and career schools teach. Placing advertisements that target current college students can get positive results for vocational and career schools.

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Education Marketing Channel: Guidance Counselors

Career / Education Counselors. All types and kinds. Send brochures, have special open house days just for guidance counselors, meet with them one on one –whatever you have to do to help career counselors understand your vocational / trade school as much as possible. The more they understand your programs, courses, and classes, the more likely they’ll refer students to you.

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Marketing For Education: Find The Guidance Counselors

Career / Education Counselors. Find them all, and make contact. Get them on the phone. Know their names. Send brochures, have separate open house days exclusively for guidance counselors so they can see the school, faculty, and facilities. Make sure they really know what your school is all about. Meet with them one on one –whatever required to help career counselors appreciate your professional / career school as much as possible. The deeper they comprehend your programs, courses, and classes, the more likely they’ll refer potential students to them.

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Marketing Channel For Schools: Prospective Employers

Prospective Employers. I’ve built a few school locations at this point, and we thrived the most early on when we were extremely aggressive in getting to the people working in the trade first (before launching the school or enrolling students).

Locate the potential employers in your area. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking.

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Education Marketing Channel: Potential Employers

Potential Employers to market your school. I’ve launched a couple campuses now, and we were most successful when we were very assertive in reaching out to the trade first (ahead of opening the campus or enrolling students).

Find those potential employers as marketing and co-branding allies. You have to do it anyway to get approved to operate (at least in most states), so you might as well start networking. See what they know about the area, where are they getting their current employees, what would the prefer your school teach, etc. etc. etc.

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