There will be many small posts about search engine marketing for education on this site. For now, I’ll just postulate that search engine marketing (SEM) really is the foundation and backbone of any well planned school marketing campaign. If you’re not convinced, then just look at the ever-growing Apollo Group. The information “leak” regarding the…
I’ll write more on this later, but search engine marketing for schools is truly the backbone. If you’re not convinced, then just look at the ever growing Apollo Group. When that infamous leak from Google happened back in 2010, they were listed as spending 6.6 million dollars in ONE MONTH on search marketing. Uh Huh.…
Your students know why they enrolled, so I hope that you’re asking them why they made that decision. Students can give you great market research. Try to survey during different points in the course. Intertwine your normal quality questions, instructor reviews, etc. questions with those that can be used to help you improve your marketing plan.
We’ll be posting these sort of short notes for education marketing. The intent is to give quick tips for when there’s an idea, but not enough time to sit down and write (or for you, maybe read) a full article. Please make sure you look at the related article posts as well. The “quick” aspect…
I’m starting these short notes for education marketing. They help when there’s an idea, but not enough time to sit down and write an entire post. Can you explain your program in 30 seconds or less? You’ve probably heard of the elevator pitch, and you have to be able to do the same thing for…