Students in colleges transfer all the time. Moreover, they often decided they wish to pursue a different career path or attend another part time program to augment their current education, especially if they’re leaning towards a career in an industry that requires a very specific set of skills that vocational and career schools teach. Placing advertisements that target current college students can get positive results for vocational and career schools.
What sort of ads?:
- Print ads in college newspapers (for open house and free seminars)
- Radio ads on college radio stations (for open house and free seminars)
- Posters at bus stops
- Posters at the student union
- Posters in information kiosks
And not necessarily at 4-year universities; look at your local community colleges. CCs are an excellent place to reach a lot of potential students who are already planning to extend their education after they complete their current enrollment.
