Perfect your school tour’s spontaneity and personalization.
Students want a school to educate them, but they also desire to love attending, and actually being there. A natural and unplanned feeling is a feeling of excitement, which is something every potential student is seeking as part of their education experience. School tours need to have that feeling (however its eventually achieved is best determined by you, and the programs offered at your school). Tours also need to express “home” insofar as it feels very personal: saying hello to students on campus (and knowing their name, asking about their classes, etc.). Personal and spontaneous; every tour will end with a smile. And nearly every tour that ends with a smile results in an application.
Read more:
Intro to branding and messaging for education
Industry authority by marketing information
Importance of your admissions staff
Re-evaluate your school’s marketing materials
Give your school a personality
