Career / Education Counselors. Find them all, and make contact. Get them on the phone. Know their names. Send brochures, have separate open house days exclusively for guidance counselors so they can see the school, faculty, and facilities. Make sure they really know what your school is all about. Meet with them one on one –whatever required to help career counselors appreciate your professional / career school as much as possible. The deeper they comprehend your programs, courses, and classes, the more likely they’ll refer potential students to them.
Search beyond high school, too: there are lots specialized education advisors (including organizations supporting their industry) that you can access to make new connections.
Rent a bus and give them all a ride to your campus if you have to. Teach short courses at their campus. Be persistent that they inform you when and where any career day events or college fairs are being held.
Guidance counselors are wonderful resources for the activities that are happening in the entire school district, not just their own campus. They are your school’s inside connection to a much wider network of all that’s happening in the entire school district.
