I’m starting these short notes for education marketing. They help when there’s an idea, but not enough time to sit down and write an entire post.
Can you explain your program in 30 seconds or less? You’ve probably heard of the elevator pitch, and you have to be able to do the same thing for your education programs. The first time you meet a prospective student, you don’t have time to go into the details, so sit down and write the best possible 30 second pitch.
Rehearse the pitch.
Have your staff look at it and give their input.
Test a couple different options and phrases. Try to have one that’s written, one for the phone, one for parents, one for students, and one for campus visits.
Get them hooked on your school with the 30 second education pitch, then you can go into the details.
