I’ll write more on this later, but search engine marketing for schools is truly the backbone. If you’re not convinced, then just look at the ever growing Apollo Group. When that infamous leak from Google happened back in 2010, they were listed as spending 6.6 million dollars in ONE MONTH on search marketing.
Uh Huh.
But why is search engine marketing so important for schools?…
Because people who search are already looking for what you are selling. Hot leads.
These aren’t random people finding an ad in a magazine, or driving past a billboard or seeing a bus sign. These are people who sit down at their computer and type in “school for _____” which means they truly WANT TO FIND a school for ____.
(That means you.)
If you don’t do search marketing, it’s like meeting someone in the grocery store who walks ups and asks you for information about your school and you don’t even acknowledge that they exist.
Marketing your school? Want to grow your school? You need search engine marketing.
